Who we are
Studio
Social Rahi is a production house built around user-generated content. We started making creator-led work for social, and the studio has grown outward from there — into new industries, longer formats and bigger productions.
One house,
more rooms
What began as social-first content for a handful of categories now sits under a wider umbrella. The same instincts that make UGC work — speed, taste, knowing what people will actually sit through — carry into commercial production.
UGC remains the centre of the studio. TVCs and DVCs sit alongside it, taken on when a brief genuinely calls for that scale rather than because a deck says it should.
How we work
Native or nothing
Content that announces itself as an ad gets scrolled. We make work that earns its place in the feed first and sells second.
Volume with a point of view
Performance needs variants. That is not a reason for the work to get lazy — every cut still has to be worth watching.
Made with creators, not at them
Creators know their audience better than any brief does. We cast for fit and then get out of the way.